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Social media is constantly evolving—and so are your customers. This session takes a fresh look at how cideries can stand out online, build authentic engagement, and turn followers into fans. Learn how to craft a social media strategy that reflects your brand’s personality, leverages the latest tools (including AI!), and drives real results. From content creation and storytelling to analytics and community building, you’ll leave with new ways to think about social media—and the confidence to do it differently and successfully. Bring your questions, challenges, or examples of your own social media efforts to share and get feedback during this interactive session.
Moderator: Adrian Luna, NYCA and Hard Cider Guy.
Panelists: Richard Yi and Manon Gros, Brooklyn Ciderhouse and Marina Sumrada.
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