Resource: Buzz vs. Brains: Can Education Boost Cider Sales
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This session explored the debate between entertainment and education: Are today’s consumers, especially younger ones, gravitating more towards immersive, fun experiences, or does educational content still hold significant value? With the rise of non-alcoholic options and a focus on health trends, education advocates argue that maintaining consumer engagement is more important than ever. This conversation will provide strategies for navigating these evolving demands.
