Is your cidery planning to launch a new brand in the coming year? If so, there are important branding considerations at play: Do you position this new offering alongside the rest of your portfolio, or under a new name? How do you promote it? And what does this move say about your cidery’s brand itself? Brand Architecture provides a framework to answer all of these questions, and more. How do all of your brands, current and future, relate or differ, how are they positioned and named, how are they priced, and how does all of this help you build a stronger business? Beverage branding experts from CODO Design walked attendees through a field-tested diagnostic tool to determine the best Brand Architecture approach for growing their cidery’s brand. Then attendees learned how Brand Extensions, Sub Brands and Endorsed Brands can help your cidery bring new products to market and grow their business without threatening the reputation they’ve worked so hard to build.