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Speakers: Amanda DeVries
“If your product is for everyone, then you are selling to no one!” Amanda DeVries of Eye Candy Design specializes in branding & packaging design for food and beverage companies. Amanda covers the key areas that require consideration when building a cider brand, including customer psychology and the competitive landscape. This CiderCon® 2025 session dove into the importance of a compelling story, what your customers care about & why you should care too, why the competition matters, and how to wrap up the above ideas to create your brand positioning and leverage that in your packaging.
Download the slide deck by clicking here.
Password: CC2025!
