Recording: CiderCon® 2025 Session: National Cider Month: Storytelling with Data & Media

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Speakers: Eric Phillips, Zoe Licata, Mary Mills, Jennifer Hauke, Jordan Driggers


This CiderCon® 2025 session took a deep dive into the dynamics of cider sales that contrasts annual performance with the impact of National Cider Month. Speakers explored how to leverage data storytelling to elevate your sales and identify key metrics that drive success. In the first half of the session, speakers presented ways to use data effectively to craft compelling narratives that resonate with consumers and stakeholders alike. The second half featured a panel discussion with leading industry media experts.


Download slide deck for both National Cider Month sessions.


Password: CC2025!