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This CiderCon® 2025 synced audio recording session was hosted by 3 Tier Beverages. They explored the dynamic impact of Gen-Z on the alcoholic beverage industry. This session delved into the key national trends shaped by this influential generation, highlighting their preferences and purchasing behaviors and examined Gen-Z’s passion for sustainability and how this ethos is driving changes across alcohol brands. Through data insights and trend analysis provided by Nielsen (NIQ), they illustrated how cider producers can effectively connect with Gen-Z consumers, not only ensuring exceptional products but also by resonating with the values that matter most to them.
Download the presentation highlights here.
Password: CC2025!
