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This presentation will examine the recent resurgence of the anti-alcohol movement, focusing on key players and their strategies to target alcohol producers and alcohol consumers alike. Anti-alcohol legislation is often supported with the misrepresentation of public health data to create a skewed narrative. The presentation will discuss how narrative has impacted legislative efforts and the areas in which efforts have focused upon. The presentation will discuss how to better understand and interpret research so that we may explore steps to promote a more balanced, evidence-based conversation about alcohol and craft cider’s role within this debate.
