Join us February 23, 2024 at 10:00 AM Pacific for this Mini CiderCon® Webinar: A Brand Architecture Primer for Growing Your Cidery Brand
Full Description
Is your cidery planning to launch a new brand in the coming year? If so, there are important branding considerations at play: Do you position this new offering alongside the rest of your portfolio, or under a new name? How do you promote it? And what does this move say about your cidery’s brand itself? Brand Architecture provides a framework to answer all of these questions, and more. How do all of your brands, current and future, relate or differ, how are they positioned and named, how are they priced, and how does all of this help you build a stronger business? Beverage branding experts from CODO Design will walk you through a field-tested diagnostic tool to determine the best Brand Architecture approach for growing your cidery’s brand. You will then learn how Brand Extensions, Sub Brands and Endorsed Brands can help your cidery bring new products to market and grow your business without threatening the reputation you’ve worked so hard to build.
Our Speakers
Isaac Arthur: Isaac Arthur is a co-founder & CMO at CODO Design , an Indianapolis, Indiana-based beer & beverage branding firm founded in 2009 on the belief that they can create better work by directly including clients in the creative process. He’s written three books, including the Craft Beer Branding Guide, Craft Beer, Rebranded and the newly released Beyond Beer Handbook. He enjoys writing the Beer Branding Trends Newsletter each month for nearly 7,000 subscribers, and also co-hosts a podcast by the same name where he dives into the art and science of building stronger beverage brands.
Cody Fague: Cody Fague is a co-founder & Creative Director at CODO Design. Since 2009, he’s led branding efforts within the food and beverage industry, and spends his days helping craft breweries rebrand and redefine their foundational positioning, developing brand strategy, identity and internationally-recognized package design that sells more beer. He has personally led the branding, or rebranding, of more than 75 breweries to date. He is a co-author of CODO’s latest book, The Beyond Beer Handbook, and co-hosts CODO’s Beer Branding Trends Podcast.
